Paper Title
Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms

Abstract
Abstract - The usage of social media has been increasing day by day. People irrespective of their age, gender have been spending a lot of their time on social media. The main aim of this research is to find a reliable way of advertising the food products of restaurants on various platforms of social media using Analytical Hierarchy Process (AHP). It is found that social media is about 73% more efficient than the traditional ways to reach the customers of restaurants. Additionally, Facebook is found to be the best platform for this purpose. Keywords - Food products; Analytical hierarchy process; Social media advertising