Paper Title
Intransitive Consumer Preferences In A Multi Attribute Choice Experiment
Abstract
Strong or neutral characteristics of attributes means the subjective importance of a given feature. According to our
assumption it determines to what extent a given product attribute adds to the preference of an individual. By application of
the Q-grid technique filtering of attributes can be possible. Our experiments affirmed our assumption that intransitivity in
consumer preferences is inevitable and increasing with product complexity, multiattribute product-choices are however less
intransitive than those based on the pure mathematical model. A further result is that volume of information has no
significant influence on the choice.
Keywords- preferences; complexity; importances; intransitivity