Paper Title
The Impact of Push and Pull Mobile Technology on E-Business Development in Kenya
Abstract
The increasingly business development and witnessed decades of technological advancement has brought ebusiness
growth in Kenya. The realized push and pull technology in Mobile telephony business drifting from ordinary
service, to Mpesa services (mobile money transfer) ecitizen (government centralized services) and to personalized e-business
has led to huge profit margin across mobile technology in Kenya and beyond. Mobile telephony technology advancement
continues to develop with more of drastic business development where push services which includes instant messaging, chat
messages, whatsapp, conferencing, skyping and emails and others including online betting and gaming, sport results,
monitoring consoles and sensor network monitoring online betting and gaming, sport results, monitoring consoles and sensor
network monitoring have enabled has formed transmissions from client in business transaction today. Pull technology on the
other hand has been realized by Kenyan e-business by technologically pulling for information that the client require through
research. The study was motivated to determine the extent to which Mobile telephony technological advancement has
impacted on e-business development in Kenya, to ascertain the extent to which Mobile telephony technological innovation
has impacted on e-business development in Kenya, to establish the extent to which Mobile telephony technological
proactiveness has impacted on e-business development in Kenya. The research adopted a descriptive research design. Target
population constituted registered business entities, Government agencies, Mobile telephony companies and mobile services
users. The sample size of the study was 200. Primary data were collected using an interview guide and a semi-structured
questionnaire, which was administered to respondents from sampled target population. The study established that mobile
telephony e-business development was influenced by the proactiveness of the mobile telephony technology in aspects such
as identifying business ventures that has been actively pushed and pulls in e-business. Further, the study established that
innovation was important and influenced the e-business development especially e-business creation and tap technological
innovation. The study also revealed that technological advancement, technological innovative, technological proactiveness
directly has impacted on e-business development. The study recommends that due to continued e-business development
especially in Kenyan market and with entrepreneurial Kenyan spirits should E-business can significantly enhance be
enhanced through push and pull technology innovative and proactiveness.
KEY Words- Technological advancement, Technological Innovation, Technological Proactiveness , Push and Pull
Technological.