Paper Title :Consumer Behavior Analysis in E-Commerce

Author :Seroualia Rania, Rhajbal Zineb

Article Citation :Seroualia Rania ,Rhajbal Zineb , (2024 ) " Consumer Behavior Analysis in E-Commerce " , International Journal of Management and Applied Science (IJMAS) , pp. 38-39, Volume-10,Issue-2

Abstract : The integration of technology and digitization into the purchasing processes has empowered consumers to increasingly engage in online shopping. This study explores the intersection of consumer behavior in e-commerce and neuromarketing, delving into the impact of technology on the decision-making process. The aim of e-commerce is to reduce the distance between consumers and products/services. This article first seeks to understand consumer behavior while identifying purchase motivations and barriers. Neuromarketing is introduced as a complementary method to traditional marketing, delving deep into consumer behavior and purchase intentions. Keywords - Digitalization, E-Commerce, Neuromarketing

Type : Research paper

Published : Volume-10,Issue-2

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