Paper Title :The Challenges and Competitiveness of Indian Banking Industryv

Author :Mvanitha Natarajan

Article Citation :Mvanitha Natarajan , (2018 ) " The Challenges and Competitiveness of Indian Banking Industryv " , International Journal of Management and Applied Science (IJMAS) , pp. 37-41, Volume-4,Issue-1

Abstract : The banks are the lifelines of the economy and play a catalytic role in activating and sustaining economic growth, especially, in developing countries and India is no exception. The banking sector is on the cusp of revolutionary change. Challenges, if not addressed quickly and adequately, may result in loss of opportunities as and when the economic growth starts picking up momentum. In a sense, it has implications for both- the banks as well as for the economy as a whole, because a strong banking system is one of the essential pre-requisites in the quest for growth. The competition from global banks and technological innovation has compelled the banks to rethink their policies and strategies. The banks are the lifelines of the economy and play a catalytic role in activating and sustaining economic growth, especially, in developing countries and India is no exception. Powerful forces are reshaping the banking industry. Customer expectations, technological capabilities, regulatory requirements, demographics and economics are together creating an imperative to change. Banks must not only execute on today’s imperatives, but also radically innovate and transform themselves for the future. Our banking system, at the present juncture is, however, facing significant challenges from several quarters. These challenges, if not addressed quickly and adequately, may result in loss of opportunities as and when the economic growth starts picking up momentum. In a sense, it has implications for both- the banks as well as for the economy as a whole, because a strong banking system is one of the essential pre-requisites in the quest for growth. This paper intend to focus on the economic landscape and the emerging challenges for the banking system at the current juncture.

Type : Research paper

Published : Volume-4,Issue-1

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