Paper Title :Islamic Banking: A Study in Malaysia
Author :Dineswary Nadarajan, Mahiswaran Selvanathan, Amelia Farzana Mohd Zamri
Article Citation :Dineswary Nadarajan ,Mahiswaran Selvanathan ,Amelia Farzana Mohd Zamri ,
(2018 ) " Islamic Banking: A Study in Malaysia " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-4,
Volume-4,Issue-1
Abstract : Islamic banking industry is growing very rapidly by offering high quality schemes where free of interest and
better customer services provided. Strong Islamic banking movements is forcing the industry to come up with new strategy
to compete the market. The purpose of this study is to determine and identify the factors that influence the consumers to
choose Islamic bank products or services. Data is collected using non probability simple random sampling around Selangor
area. The analysis shows that bank reputation, religious and cost benefit factors are significant which influence customers’
selection on Islamic banking. Bank reputation and cost benefit has positive relationship on choosing Islamic banking.
Convenient is not significant factor of influence customers’ selection on choosing Islamic banking. As a conclusion, the
study prove that religion shows negative relationship on choosing Islamic banking. This shows that religion is not the main
factor but the risk of selecting a bank is important.
Keywords- Bank Reputation, Convenient, Religious Value, Cost & Benefit
Type : Research paper
Published : Volume-4,Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10720
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Copyright: © Institute of Research and Journals
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Published on 2018-03-27 |
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