Paper Title :Consumer Switching Intention, What Factors that affects it?

Author :Siti Khoiriyah, Lilik Wahyudi, Muh Juan Suam Toro, Amina Sukma Dewi

Article Citation :Siti Khoiriyah ,Lilik Wahyudi ,Muh Juan Suam Toro ,Amina Sukma Dewi , (2018 ) " Consumer Switching Intention, What Factors that affects it? " , International Journal of Management and Applied Science (IJMAS) , pp. 80-83, Volume-4,Issue-1

Abstract : This study proposes a conceptual framework to investigate the antecedents of switching intention. Using purposive sampling, 152 small medium enterprises are involved as respondent. Structural equation modeling (SEM) analysis is employed to analyze the hypothesis formulated. The antecedents of switching intention are satisfaction, switching benefits, switching cost, and perceived switching value. The results indicate that switching benefits and perceived switching value have significant and positive effect on switching intention. Meanwhile, switching cost has significant negative effect on switching intention. Moreover, switching cost and switching benefit both have significant effect on switching intention, but has a different direction of effect. In this study, satisfaction with the fuel used previously has no effect on the switching intention. Keywords - Perceived Switching Value, Satisfaction, Switching Benefits, Switching Cost, Switching intention.

Type : Research paper

Published : Volume-4,Issue-1

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