Paper Title :Customer Satisfaction Survey of Fast Fashion Brand Loyalty in Mongolia

Author :Tungalag Bat-Ochir, Bilguun Bold, Munkhbat Sodnom-Ochir, Janchivdorj Sodnom-Ochir, Ulziihutag Munkhbat

Article Citation :Tungalag Bat-Ochir ,Bilguun Bold ,Munkhbat Sodnom-Ochir ,Janchivdorj Sodnom-Ochir ,Ulziihutag Munkhbat , (2018 ) " Customer Satisfaction Survey of Fast Fashion Brand Loyalty in Mongolia " , International Journal of Management and Applied Science (IJMAS) , pp. 29-34, Volume-4,Issue-2

Abstract : This survey aims to identify the factors that may be appropriate for our country based on brand products and their satisfaction and influence factors and to set a new customer satisfaction model. Basis for the Topic: The number of foreign investors and businesses is increasing as the level of market development in Mongolia is growing.Particularly, the majority of the population is attracting the attention of the world's fashionable fashion brands to the growth of our country, and has opened their official stores in Ulaanbaatar.Currently, brands of the United States of Benetton, German Tally Weijl and American Mango brands are still in the process of being launched.Last year, ‘’Nomin Futures LLC’’ has become the leading provider of Italian brands Terranova and Calliope for its youngsters, and the competition for these brands has been gaining momentum in the market. Because of the small population of our country and the market is relatively small, it is clear that many brands are going to make the competition hard.Because of the small population of our country and the market is relatively small, it is clear that many brands are going to make the competition hard.Therefore, it is important to compete with these brands in order to maintain and satisfy their customers' satisfaction.Based on this issue, these brands have become the basis for the work of determining the extent and magnitude of these brands as a customer satisfaction survey. Keywords - Customer satisfaction, Fast fashion, ServQual model, Brand loyalty

Type : Research paper

Published : Volume-4,Issue-2

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