Paper Title :Business Location: Strategic Decision or Common Knowledge?

Author :Cezar Scarlat

Article Citation :Cezar Scarlat , (2018 ) " Business Location: Strategic Decision or Common Knowledge? " , International Journal of Management and Applied Science (IJMAS) , pp. 54-57, Volume-4,Issue-2

Abstract : This paper proposes a discussion on decisions to be made in order to choose the business location, signalling that approach might be different in case of small businesses (as compared to large companies) as well as in the case of service businesses, in particular small businesses active in hospitality industry (food and drink shops). Based on several observations as well as impact factors consideration, the author underlines that success of service businesses (usually located in densely populated urban and/or well-known touristic areas) might depend on other factors than simply location. The paper conclusions and implications are equally important for theorists as well as entrepreneurs, small business owners and owner-managers. IndexTerms- Business location, Business strategy, Competitive advantage, Hospitality service industry, Small business.

Type : Research paper

Published : Volume-4,Issue-2

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