Paper Title :Consumer Buying Behaviour of Durable Goods: A Case Study of Bhopal
Author :Mir Javeed Iqbal, Pradeep Kumar Sharma
Article Citation :Mir Javeed Iqbal ,Pradeep Kumar Sharma ,
(2018 ) " Consumer Buying Behaviour of Durable Goods: A Case Study of Bhopal " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 79-82,
Volume-4,Issue-3
Abstract : Consumer is the focal point of modern day business enterprises as the enterprises are operating in cut throat
competition. In past, when it comes to consumer durable goods, they were considered as something meant for upper class of
the society, but now the same are being used by almost every house hold. The purpose of this research is to investigate
internal and external influences on consumer purchase decisions of people living in Bhopal District of MP. For this purpose
a sample size of 500 people were collected through stratified random sampling technique. In order to fulfill the objectives of
the research simple percentage analysis, mean score analysis and correlation analysis were used.
Type : Research paper
Published : Volume-4,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11481
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Copyright: © Institute of Research and Journals
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Published on 2018-05-10 |
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