Paper Title :Should there be a Global Standard for Social Media Communication by International Public Relations Professionals
Author :Mushtaq Ahmad, A. Dash
Article Citation :Mushtaq Ahmad ,A. Dash ,
(2018 ) " Should there be a Global Standard for Social Media Communication by International Public Relations Professionals " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-3,
Volume-4,Issue-4
Abstract : The exceptional and unusual growth of social media in just a few years of existence is alarming. Maybe because it
allows people to keep in touch, recruit and interview employees, share information with friends, buy and sell,
communication between international and national bodies demonstrates the power of internet as social medium. Social media
is an internet based application, which allows the use and exchange of contents generated by the user. It is an interactive
platform that enables individuals, businesses, and communities, to discuss, interact, create and communicate. Social media
covers a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat
rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards
and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to
name a few. Physical examples of such social media used by organisations include facebook, blogs, chatroom, YouTube,
flickr, MySpace. This paper tries to analyze this challenge faced by the public relations in relation to communication and
spreading of information. It tries to ponder over the argument that there is a need for universal standards when using the
social media for communication by the public relations practitioners.
Keywords- Social Media , Public Relations
Type : Research paper
Published : Volume-4,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11727
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Copyright: © Institute of Research and Journals
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Published on 2018-05-28 |
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