Paper Title :Corporate Social Responsibility and Business Strategy

Author :Shaike Marom

Article Citation :Shaike Marom , (2018 ) " Corporate Social Responsibility and Business Strategy " , International Journal of Management and Applied Science (IJMAS) , pp. 40-43, Volume-4,Issue-4

Abstract : To date, the 'business case' for pursuing corporate social responsibility (CSR) and integrating it within firms' strategy, is drawing on evidence about a positive impact that CSR has on corporate financial performance (CFP); which comes mainly from leading western economies. This research sought to extend the validity of the said business case, to apply to other economy and cultural setting, by investigating the CSR-CFP relationship in the business environment in Israel. The research concluded that the business case for advancing CSR as part of business strategy can be extended beyond the leading western economies. Keywords - Corporate Social Responsibility, Financial Performance, Business Strategy, Stakeholders; Business Case

Type : Research paper

Published : Volume-4,Issue-4

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