Paper Title :Marketing and Entry Strategies

Author :Surinder K Dhingra

Article Citation :Surinder K Dhingra , (2018 ) " Marketing and Entry Strategies " , International Journal of Management and Applied Science (IJMAS) , pp. 63-69, Volume-4,Issue-5

Abstract : When an organization has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk & the degree of control which can be exercised over them. One of the most important strategic decisions in international business is the mode of entering the foreign market. A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country. An organization willing to “go international”faces 3 major issues. • Marketing – which countries, which segments, how to manage, how to enter, with what information. • Sourcing – whether to obtain products, make or buy. • Investment & Control – Joint Venture, global partner, acquisition. Keywords: Organization, Marketing, Marketing Mix, Market Entry Strategies, Customer

Type : Research paper

Published : Volume-4,Issue-5

	|		PDF	|	Viewed - 50	|	Published on 2018-07-31