Paper Title :A Simple Method to Value Anti-Piracy Technology in the Recorded Entertainment Industries
Author :W. D. Walls, Patrick J. Harvey
Article Citation :W. D. Walls ,Patrick J. Harvey ,
(2018 ) " A Simple Method to Value Anti-Piracy Technology in the Recorded Entertainment Industries " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 70-74,
Volume-4,Issue-8
Abstract : This paper develops a methodologically sound framework for valuing anti-piracy technologies used in the recorded entertainment industries. The method is consistent with the `nobody knows'' principle because it does not rely upon the calculation of a counterfactual `but for piracy' forecast. The developed method is applied in the context of the motion-picture industry to value digital watermarking technology; sample calculations are provided for theatrical box-office revenue, distributor revenue, and home video revenue.
Keywords - Counterfeiting, Piracy, Recorded Entertainment, Motion-Picture Industry, Nobody Knows, Valuation Method
Type : Research paper
Published : Volume-4,Issue-8
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13470
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Copyright: © Institute of Research and Journals
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Published on 2018-10-30 |
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