Paper Title :Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign
Author :Young Joon Lim, Jennifer Lemanski
Article Citation :Young Joon Lim ,Jennifer Lemanski ,
(2018 ) " Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 79-86,
Volume-4,Issue-9
Abstract : In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to
call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion
leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how
a Twitter campaign goes viral by influential people on Twitter.
Index Terms - Cambridge Analytica, #deletefacebook, Opinion Leaders, Twitter
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13800
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Copyright: © Institute of Research and Journals
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Published on 2018-12-17 |
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