Paper Title :Perceived Attributes ofInnovation Adoption Influencing AttitudeandIntention to Use Mobile Application “TrueMoney Wallet”for Electronic Payment at 7-Eleven Convenience Stores
Author :Treethawat Pasutkunkiat, Kumpanart Siriyota
Article Citation :Treethawat Pasutkunkiat ,Kumpanart Siriyota ,
(2018 ) " Perceived Attributes ofInnovation Adoption Influencing AttitudeandIntention to Use Mobile Application “TrueMoney Wallet”for Electronic Payment at 7-Eleven Convenience Stores " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-3,
Volume-4,Issue-9
Abstract : The purposes of this study are toinvestigate 1) perceived attributes influencing attitudetowardsadoption of
electronic transaction through a mobile application, called TrueMoney Wallet for purchasing goods at 7-Eleven convenience
stores, and 2) attitude toward intention to use electronic payment of TrueMoney Wallet application for purchasing goods at
7-Eleven convenience stores. The research tool was questionnaire. The results showed that five perceived attributes of
innovation adoption,including relative advantage, compatibility, complexity, trainability, and observability, have an
influence on attitude towards electronic payment of TrueMoney Wallet application for purchasing goods at 7-Eleven
convenience stores at the significance level of 0.05. Moreover, the attitudes towardinnovation adoption have an influence on
the intention to use electronic payment of TrueMoney Wallet application for purchasing goods at 7-Eleven convenience
stores at the significance level of 0.01.
Keywords - Perceived Attributes, Innovation Adoption, Mobile Application
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13806
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Published on 2018-12-17 |
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