Paper Title :Brand Schematicity: The Case of Airasia
Author :Maneenun Wattanasaranont, Anon Khamwon
Article Citation :Maneenun Wattanasaranont ,Anon Khamwon ,
(2018 ) " Brand Schematicity: The Case of Airasia " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 4-6,
Volume-4,Issue-9
Abstract : The study aims to investigate the component of Brand Schematicity of Air Asia. The data was collected by
questionnaires from 400 Thai customers. Then data was analyzed by using Exploratory Factor Analysis (EFA). The EFA
result revealed the essential factor of Brand Schematicity.
Keywords - Brand Schematicity, AirAsia
Type : Research paper
Published : Volume-4,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13807
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Copyright: © Institute of Research and Journals
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Published on 2018-12-17 |
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