Paper Title :The Success Factors, Barriers and Challenges Faced by Franchisee (SME’S) Operating a Fast Food Outlet in South Africa
Author :Mtsweni L, Serumaga-Zake P, Kruger Jw
Article Citation :Mtsweni L ,Serumaga-Zake P ,Kruger Jw ,
(2018 ) " The Success Factors, Barriers and Challenges Faced by Franchisee (SME’S) Operating a Fast Food Outlet in South Africa " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 80-84,
Volume-4,Issue-10
Abstract : In South Africa, approximately 440,000 small businesses (SME’s) have closed in the last five years. The number
of new business start-ups is at an all-time low and has stagnated over the past decade. Small businesses offer the only real
prospect of large-scale job creation in South Africa. This study aimed to success factors, barriers and challenges faced by
franchisee (SME’s) operating a fast food outlet in South Africa. This was a desktop study.
The success factors of a franchisee were found to be management capacity, system controls and inventory control, skills
requirements, site location and accessibility. Barriers and challenges are shrinking disposable income, increasing
competition (market share), Rising costs, falling staff morale, bad debts, Adapting to consumer needs, access to funding and
start-up capital; as well as socio- economic factors. An integrated framework to provide SME’s in the fast food franchise
industry with the necessary support to be sustainable, access start-up funding and capital to expand their business is
recommended.
Keywords - Fast Food, Franchise, Funding, Sustainability, Small Businesses, South Africa
Type : Research paper
Published : Volume-4,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-14187
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Copyright: © Institute of Research and Journals
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Published on 2019-01-16 |
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