Paper Title :Green Marketing Strategies Affect to Competitive Strategies: A Case Study of Green Hotels in Thailand
Author :Sasikan Buntao, Kumpanart Siriyota
Article Citation :Sasikan Buntao ,Kumpanart Siriyota ,
(2018 ) " Green Marketing Strategies Affect to Competitive Strategies: A Case Study of Green Hotels in Thailand " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 6-11,
Volume-4,Issue-11
Abstract : The study aimed to investigate Green Marketing Strategies that affect Competitive Strategies with in the hotel in
Thailand. The study was a quantitative research. The population and sample were selected from a hotel in Thailand, which
joined in the Green Leaf Foundation, Thailand. The current situation has been investigated in 206 hotels. The researcher will
use the census form to collect data in this research. A total of 54 questionnaires were returned. The response rate is 26.21 %
which is consider acceptable response rate. Statistics used in the research include Descriptive Statistics, Multiple Regression
Analysis and Multiple Correlation Analysis. The results of these analyses showed that Green Product Strategies and Green
Price Strategies has a positive relationship and positive impact on the Competitive Strategies of Green Hotels.
Keywords - Green Marketing Strategies, Competitive Strategies.
Type : Research paper
Published : Volume-4,Issue-11
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-14362
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Copyright: © Institute of Research and Journals
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Published on 2019-02-04 |
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