Paper Title :Cultural Distance in International Films: An Empirical Investigation in Taiwan

Author :Wen-Jhan Jane

Article Citation :Wen-Jhan Jane , (2018 ) " Cultural Distance in International Films: An Empirical Investigation in Taiwan " , International Journal of Management and Applied Science (IJMAS) , pp. 1-6, Volume-4,Issue-12

Abstract : Cultural products and services are created to cater to markets made up of cultural consumers. By using Hofstede’s research on the dimensions of national culture, the cultural distances (CDs) between Taiwan and each of 36 countries from which she imports such products and services were measured. Data on 3,075 movies’ box office revenues and film characteristics from January 2013 to December 2015 were collected. The analysis shows that not only do Hollywood movies dominate the Taiwanese market, but the return to CD decrease when an imported movie’s CD becomes larger. The effects decline at a decreasing rate. The hypothesis of cultural discounts and the U-shaped impact of inter-country CD on global cultural products are both supported. Action, science-fiction, and sequel movies during the Chinese New Year make more money. A change in box office revenue from the highest CD to the lowest CD would result in a loss of over 1.12 million US dollars. Keywords - Box office revenues, cultural distance, Hollywood movies.

Type : Research paper

Published : Volume-4,Issue-12

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