Paper Title :A Study on How Emotional Branding is an Emerging Marketing Trend in India
Author :Sagarika Khanna
Article Citation :Sagarika Khanna ,
(2019 ) " A Study on How Emotional Branding is an Emerging Marketing Trend in India " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 9-11,
Volume-5,Issue-1
Abstract : This study analyzes how emotional branding is an emerging marketing trend in India. It throws light on
the power of emotional branding while explaining how brands can develop their emotional branding strategy.
Index terms - Emotional branding, Customer loyalty, Branding, Marketing.
Type : Research paper
Published : Volume-5,Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-14877
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Copyright: © Institute of Research and Journals
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Published on 2019-04-11 |
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