Paper Title :Online Shopping: How The Business Product Category Affects The Consumer Trust to Purchase Online in Malaysia
Author :Mariani Mohd Dahlan
Article Citation :Mariani Mohd Dahlan ,
(2019 ) " Online Shopping: How The Business Product Category Affects The Consumer Trust to Purchase Online in Malaysia " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 36-39,
Volume-5,Issue-7
Abstract : This research aims to establish a preliminary assessment about how the business product category affects the
consumer trust to purchase online in Malaysia. A quantitative method was used for the research in which numerical data
collection from a targeted population. The data obtained was analyzed by carrying out descriptive statistical techniques.
The research revealed that apparels; computer and mobile gadgets; and electric and electronic appliances are the main
three categories that were trust by the respondent to an online shopping. The results also indicated that most of the
respondents, 64.5% choose the cheapest price for the selected items before making a purchase. Finally, online users in
Malaysia show a high degree of confidence in social media and e-commerce platforms such as Facebook and Shopee for
online shopping.
Keywords – Online Shopping, Consumer Trust, Facebook, Shopee, Product Category, E-commerce
Type : Research paper
Published : Volume-5,Issue-7
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-15864
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Copyright: © Institute of Research and Journals
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Published on 2019-09-16 |
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