Paper Title :The Appearance of Digitalization in the Strategies of SMEs in Central-Eastern Europe

Author :Zoltan Szegedi, Habil. Ilona Papp, Gabor Nick

Article Citation :Zoltan Szegedi ,Habil. Ilona Papp ,Gabor Nick , (2019 ) " The Appearance of Digitalization in the Strategies of SMEs in Central-Eastern Europe " , International Journal of Management and Applied Science (IJMAS) , pp. 73-78, Volume-5,Issue-9

Abstract : Digital technologies have made entire industries transform and create new ways of operating and organizing larger firms. There are also strong motives for SMEs to implement these rapidly evolving technologies, but in the Central-Eastern European region they often have limited resources. International research suggests that companies need to strategically transform their business model and their strategies, in order to take advantage of digitalization. So far, SMEs have focused on the adoption of digital technologies rather than on the strategic-organizational changes needed. The purpose of this study is to explore the need and the way of digital transformation strategies in SMEs. What are the key drivers, the opportunities and challenges, how do strategic leaders view this phenomena? To answer it, we will also show the results of a recent empirical study of Hungarian SMEs. Index Terms - Small Medium Enterprise (Sme), Strategy, Digitalization, Business Model, Supply Chain, Hungary

Type : Research paper

Published : Volume-5,Issue-9

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