Paper Title :Royal Siam Goat Milk Corporate Identity Design

Author :Punnaneteangtongkam, Jitimasuathong, Chayapachaemsai, Pojanaiyarat

Article Citation :Punnaneteangtongkam ,Jitimasuathong ,Chayapachaemsai ,Pojanaiyarat , (2019 ) " Royal Siam Goat Milk Corporate Identity Design " , International Journal of Management and Applied Science (IJMAS) , pp. 7-10, Volume-5,Issue-10

Abstract : Goat milk is valuable and beneficial to human’s body. Royal Siam goat milk focuses on the development of goat milk products and Royal Siam group was established to produce goat milk’s products. They had done research for new knowledge sand marketing on goat milk for approximately 2 years. However, there are many goat milk products in market currently. Corporate identity design can help to promote sales and it will be able to communicate with consumers. This research focuses on Royal Siam’s skin care product and the objectives are 1) To design a corporate identity of Royal Siam goat milk. 2) To promote and increase product value for Royal Siam. The tools for this study are questionnaire and interview form. The results collected from the target groups, found that they like shower cream products most. The reason to choose skin care product is to brighten their skin. They prefer a jar type of packaging for powder product. They satisfy with simple pattern boxed packaging. The results for the design are; the design concept is “Best Wishes from Farm”. The color tone is natural tones. The illustration is drawing type and the logo is name symbol mark type. Keywords - Corporate Identity, Goat Milk, Working Age

Type : Research paper

Published : Volume-5,Issue-10

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