Paper Title :The Role and Development of Media Literacy in Everyday Culture

Author :Kausik Ray

Article Citation :Kausik Ray , (2019 ) " The Role and Development of Media Literacy in Everyday Culture " , International Journal of Management and Applied Science (IJMAS) , pp. 85-90, Volume-5,Issue-11

Abstract : In today‟s world, the necessity and the importance of transformation of traditional education and an education which is in cohesion with the needs of the new society. This was prompted by intense changes in the society, which is increasingly evolving towards a knowledge society. Since in today‟s social reality media cannot be avoided, or ignored, there is a necessity for media education as an indispensable area of institutional education on all levels. Education is the line between an individual and culture, and that is what is created, and exactly what is credited for facilitating and increased liability in achieving their own life choices. In order for education to be necessary, effective and adequate for the moment, it has to stand up in defence of the idea of general culture. Concerning the extensiveness and availability in broadcasting and spreading, mass media also represent the possibility of obtaining educational activities, by allowing student s to interact in the most modern, innovative by consuming the contents marked as educational. Media literacy most resiliently has been viewed as a bounded set of enabling skills that can be applied to distinct texts and technologies. In this paper we look at what the critical tradition in education has to offer to the phenomenon of social media. Keywords - Traditional Education, Knowledge Society, Mass Media, Media Literacy, Skills.

Type : Research paper

Published : Volume-5,Issue-11

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