Paper Title :The Performance of The Customer Values Perspectives and Company’s Fund Distribution

Author :Dycka Handa Puspawan, Anton Mulyono Azis

Article Citation :Dycka Handa Puspawan ,Anton Mulyono Azis , (2019 ) " The Performance of The Customer Values Perspectives and Company’s Fund Distribution " , International Journal of Management and Applied Science (IJMAS) , pp. 99-103, Volume-5,Issue-11

Abstract : This study aims to determine the performance of customer value perspectives and the distribution of micro fund and loans in developing small and medium enterprises in West Java Indonesia. The research method is descriptive and verification method with a case study approach. Simple random sampling is used as a sampling technique, and data collection was done through observation, interviews, and questionnaires to 100 respondents. Data processing is done by using product-moment correlation coefficient, determination coefficient, and multiple linear regressions. Meanwhile, the hypothesis Test uses the t-test and F-test. The results showed that there was a positive and strong relationship between the performance of customer value perspective and the distribution of fund and loans in developing small and medium enterprises in West Java Indonesia. Furthermore, several aspects in the research variable are in the poor category, so that this can be continued as further research. Some suggestions include increasing the value of variables, investigating factors that influence the distribution of loan, and research on efforts to improve the company's image. Keywords - Service Quality; Company Image; Fund Distribution.

Type : Research paper

Published : Volume-5,Issue-11

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