Paper Title :Impact of Color on the Web User's Perception: A Moroccan Exploratory Study
Author :Zineb Lahmidi, Amina Aomari
Article Citation :Zineb Lahmidi ,Amina Aomari ,
(2020 ) " Impact of Color on the Web User's Perception: A Moroccan Exploratory Study " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 72-76,
Volume-6,Issue-2
Abstract : Our exploratory study aims to discover Moroccan webmasters perception of the atmospheric component "color", in the context of e-commerce sites. The purpose is to identify the factors likely to affect the perception of the Moroccan web user. The literature review on this topic has allowed us to highlight the specificities of the color stimulus in the context of e-commerce. The conducted qualitative study via semi-directive interviews has brought to light the variables of our research confronted to the results of the literature. Keywords - Color, Perception, Influence, Webmasters, Internet User, E Commerce.
Type : Research paper
Published : Volume-6,Issue-2
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-17388
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Copyright: © Institute of Research and Journals
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Published on 2020-10-20 |
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