Paper Title :Effects of Website Interface on Customer Experience and The Consequences of Customer Engagement Intention in Online Booking Services
Author :Le Tran-Thien-Y ,Ja-Shen Chen
Article Citation :Le Tran-Thien-Y ,Ja-Shen Chen ,
(2021 ) " Effects of Website Interface on Customer Experience and The Consequences of Customer Engagement Intention in Online Booking Services " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 63-70,
Volume-7,Issue-4
Abstract : This study proposes a model to discuss the interrelationships among website interface attributes,
online customer experience, and customer engagement intention in online hotel booking services. A quantitative
approach of collecting 608 usable online questionnaires was conducted, using SPSS and AMOS to analyze the
measurement model and proposed hypotheses. The results demonstrated that customer experience was affected
by the information attributes, service attributes, and technical attributes of the websites. Furthermore, customer
experience was found to be positively related to customer engagement intention on the online booking services.
Keywords - Online Experience, Customer Engagement, Website Interface, Self-Service, Hotel Booking
Service.
Type : Research paper
Published : Volume-7,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-17967
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Copyright: © Institute of Research and Journals
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Published on 2021-08-26 |
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