Paper Title :The Resilience of Hotels in Thailand amidst COVID-19 Pandemic: A Conceptual Framework

Author :Navarat Veerawongchai, Sookyuen Tepthong

Article Citation :Navarat Veerawongchai ,Sookyuen Tepthong , (2021 ) " The Resilience of Hotels in Thailand amidst COVID-19 Pandemic: A Conceptual Framework " , International Journal of Management and Applied Science (IJMAS) , pp. 9-14, Volume-7,Issue-11

Abstract : This research combined the factors that have been developed in the literature to construct a conceptual framework for predicting the level of organization resilience of hotel business during COVID-19 disaster. The integrative framework composed of multi-capital (economic, social, human, physic, culture, and technology), multi-management practice (marketing, maintenance, epidemic prevention, human resources, and government assistance), and multi-business information (location, sizing of business, scope of business, and quality level of business). The measurement guidelines of each sub-factor, which adopted from the literature, were provided. First, the framework according to over identified model was presented, business background organization capital and crisis management were defined as independent variable while organization resilience was assigned as dependent variables. Therefore, three typical research hypo these scan be created. Second, the alternative framework accordance with structural equation model (SEM) was also exhibited to the integrity of the analyzed data. The analyzed data of frameworks may help the hotel’s leader to plan or develop the disaster resilience of organization. Keywords – Corona virus Disease, Crisis Management, Organization Capital, Adaptive Capacity, Planning

Type : Research paper

Published : Volume-7,Issue-11

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