Paper Title :Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms

Author :Nader A. B. Al Theeb, Walid Hamaydeh, Bashar Abuharb

Article Citation :Nader A. B. Al Theeb ,Walid Hamaydeh ,Bashar Abuharb , (2022 ) " Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms " , International Journal of Management and Applied Science (IJMAS) , pp. 1-4, Volume-8,Issue-6

Abstract : Abstract - The usage of social media has been increasing day by day. People irrespective of their age, gender have been spending a lot of their time on social media. The main aim of this research is to find a reliable way of advertising the food products of restaurants on various platforms of social media using Analytical Hierarchy Process (AHP). It is found that social media is about 73% more efficient than the traditional ways to reach the customers of restaurants. Additionally, Facebook is found to be the best platform for this purpose. Keywords - Food products; Analytical hierarchy process; Social media advertising

Type : Research paper

Published : Volume-8,Issue-6

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