Paper Title :Apply Mcdm To Explore The Determinants Affecting Taiwan Banking Performance: Based On The Perspectives Of Balanced Scorecard

Author :Cheng, 2yu-Jen, Huang, Shih-Hao

Article Citation :Cheng ,2yu-Jen ,Huang ,Shih-Hao , (2015 ) " Apply Mcdm To Explore The Determinants Affecting Taiwan Banking Performance: Based On The Perspectives Of Balanced Scorecard " , International Journal of Management and Applied Science (IJMAS) , pp. 120-125, Volume-1,Issue-7

Abstract : This research adopts the four perspectives of balanced scorecard as a framework to posit those factors that affect banking performance. The hybrid model that combines decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) is employed to confirm the interrelationship between each perspective and factor and measure the relative importance of each factor. This research also establish the strategy map for describing how banks can create value by connecting strategic objectives to clarify the causes and effects relationship among the factors. Keywords- Banking performance, Balanced scorecard (BSC), Multiple Criteria Decision Making (MCDM), DANP (DEMATEAL-based))

Type : Research paper

Published : Volume-1,Issue-7

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