Paper Title :Social Media In Destination Marketing
Author :Berislav Andrlic, A.Chamaru De Alwis
Article Citation :Berislav Andrlic ,A.Chamaru De Alwis ,
(2016 ) " Social Media In Destination Marketing " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 121-125,
Volume-2,Issue-4
Abstract : Changing economic conditions, new ways of tourist behaviour and especially Internet technologies are likely to
cause the emergence of new or growth of existing tourism market. Social media plays a significant role in many aspects of
tourism, especially in information search and decision-making process, destination promotion and in focusing on best
practices for interacting with tourists. It can be defined as a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content in destination
marketing. In a time of economic recession, social media are having more important role as an element of destination
organisation (DMO) marketing strategy when public sector decreases in their funding. According to the literature review,
authors developed detailed typology of social media for the purpose of this study (social networks, social commerce,
blogging, video and photo sharing, mobile apps, etc.). Empirical research will present qualitative and quantitative
understanding of current use of social media on a sample of Croatian tourism destinations and tourists. The study will also
show thedifferencein the number ofsocial media techniques used by DMO, as well as thegreat diversityin the useaccording to
the geographicarea. Also, the paper will present future directions and suggestions which could develop e-promotion
strategies in destination marketing.
Keywords- destination marketing, tourism, technology, social media, network
Type : Research paper
Published : Volume-2,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-4377
View Here
Copyright: © Institute of Research and Journals
|
|
| |
|
PDF |
| |
Viewed - 74 |
| |
Published on 2016-05-04 |
|