Paper Title :Web-Based Customer Relations Ability of Insurance Companies in United Kingdom and Turkey: An Analysis With Multi-Criteria Decision Making

Author :Emir Huseyin Ozder, Erdem Kirkbesoglu

Article Citation :Emir Huseyin Ozder ,Erdem Kirkbesoglu , (2016 ) " Web-Based Customer Relations Ability of Insurance Companies in United Kingdom and Turkey: An Analysis With Multi-Criteria Decision Making " , International Journal of Management and Applied Science (IJMAS) , pp. 75-78, Volume-2,Issue-9, Special Issue-1

Abstract : This study aims at (1) testing the ability of insurance companies at providing information to current and prospective policyholders and (2) determining prominent multinational insurance companies in this process in two separate international markets (UK and Turkey).For this purpose, two Multi-Criteria Decision Making analysis methods are used. AHP and PROMETHEE analysis show that there is a contextual differentiation between two countries and multinational insurance companies which is successful to reach customers via internet in UK have not same affect in Turkey. Keywords— Insurance, Multi-criteria Decision Making, AHP, PROMETHEE, Customer Relations.

Type : Research paper

Published : Volume-2,Issue-9, Special Issue-1

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