Paper Title :Ghettoization of World Economy and it’s Impact on Marketing
Author :Neviana Krasteva
Article Citation :Neviana Krasteva ,
(2016 ) " Ghettoization of World Economy and it’s Impact on Marketing " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 84-88,
Volume-2,Issue-10
Abstract : The study investigates the ghettoization of regions and countries in the time of globalization. It is a process
similar to the one that took place in 16 century in Europe when ghettos were found. The outcomes of that process are some
specifics in marketing that companies are implementing on those markets. Different cases were studied. Main point is
Bulgaria and its situation as the poorest country in EU.
Keywords— Marketing Channels, Marketing Mix, Military Conflicts, Social Media.
Type : Research paper
Published : Volume-2,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-6091
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Copyright: © Institute of Research and Journals
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Published on 2016-11-25 |
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