Paper Title :The Analysis of Key Success Factors in Franchise Business
Author :Teerawong Sanphiphat
Article Citation :Teerawong Sanphiphat ,
(2017 ) " The Analysis of Key Success Factors in Franchise Business " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 41-42,
Volume-3,Issue-1
Abstract : The purposes of this research paper were to study the key success factors in franchise business, to examine the
supporting factors and setback factors of the franchise business, and to offer a business management plan for the success of
in franchise business. The population included all the franchisors of solid waste management. A purposive sampling method
was utilized to obtain 400 samples. Statistics analysis included correlation coefficient, confirm factor analysis, one way
ANOVA, and multiple regression analysis. The key success factors included internal factors of organization, financial
stability, equipment, information technology, supporting factors, strategies, level of competition, external factors of
organization, network, management system, and marketing plan.
Keywords: Key Success Factors, Franchise Business, Analysis
Type : Research paper
Published : Volume-3,Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-6801
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Copyright: © Institute of Research and Journals
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Published on 2017-03-10 |
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