Paper Title :Factors Influencing The Decision Making of Foreign Mice Visitors to Revisit Bangkok, Thailand

Author :Kamonluk Phophan

Article Citation :Kamonluk Phophan , (2017 ) " Factors Influencing The Decision Making of Foreign Mice Visitors to Revisit Bangkok, Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 113-117, Volume-3,Issue-5

Abstract : According to a survey conducting by one of the most popular travel magazines in the USA named “Travel & Leisure magazine” ranked Bangkok City of Thailand as the number 1 in the “2012 World’s Best City Awards” for the fourth consecutive year and grabbed the award for Asia’s No.1 tourist destination, bringing the great pride to all Thai people. Bangkok is a charming tourist destination that has full readiness to organize the MICE events at all levels. The research entitled as “Factors Influencing the Decision Making of Foreign MICE Visitors to revisit Bangkok, Thailand” was a survey research aimed to 1.) To study the demographic information of the Foreign MICE Visitors revisited Bangkok in term of MICE destination and 2.) To explore the key factors which have a significant impact on influencing Foreign MICE Visitors to revisit Bangkok. Quantitative research method was applied in this study by using questionnaires as a data collection instrument. The survey was conducted in Bangkok, Thailand during October to December 2016. A total of 189 Foreign MICE Visitors who revisit Bangkok were elicited as data input for percentage, mean, standard deviation, T-test, and ANOVA. Keywords- Foreign MICE visitors, Decision making, Destination image, Destination attributes, and Revisit intention.

Type : Research paper

Published : Volume-3,Issue-5

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