Paper Title :Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation?
Author :Kahlert
Article Citation :Kahlert ,
(2017 ) " Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation? " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 51-62,
Volume-3,Issue-10
Abstract : Some of the most promising innovations, such as autonomous driving or e-mobility, depend not only on advanced technology and superior product performance but on transformations in the broader external environment. Shaping the environment in a favorable way is a core entrepreneurial activity that has not received sufficient attention in the innovation literature. Our paper adopts a stakeholder management perspective and employs a multi-case study approach to study how firms can work towards the required transformation of the environment. Building on interviews with managers and stakeholders in the European automotive industry we derive a framework that distinguishes three dimensions along which companies can act (orientation, directness, migration approach). We derive and discuss implications for the academic literature and management practice.
Type : Research paper
Published : Volume-3,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9708
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Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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