Paper Title :The Study of Thai Tour Guides's Attitude Towards Wearing Uniforms when Guiding Tours
Author :Chantouch Wannathanom
Article Citation :Chantouch Wannathanom ,
(2017 ) " The Study of Thai Tour Guides's Attitude Towards Wearing Uniforms when Guiding Tours " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 25-28,
Volume-3,Issue-10
Abstract : The research aims to study The Study of Thai Tour Guides' s Attitude towards Wearing Uniforms when Guiding
Tours. The purpose of the study was to study the guides’ opinions concerning wearing uniforms for guided tours and to find
the suitable outfit. The population and samples used in this study come form 5 dealing work units consisting of 3 persons
from the Association of Professional Tourist Guides, 2 from the Department of Tourism, 15 from the Grand Palace and the
Emerald Buddha Temple, 5 expert and senior guides and 79 general guides to make the number 104 persons in all. The
researcher uses the interview from to collect data and analizes the data by using the frequency and percentage.The Result of
Research
There are 104 persons who deal with tourism industry careers answer the interview form.
1. Most of the samples are women, 55 from 104 persons : 52.88 percent, 64 are single : 61.53 percent, 48 have monthly
income 15,000-20,000 bath : 46.15 percent, and 72 are career guides : 69.23 percent, 79 are professional guide : 82.16
percent.
2. Samples are both agree and disagree wearing uniforms tourist guides to travel.
3. For the ideas concerning wearing uniforms, they agree with wearing uniforms to create the identity of Thai tourist guides.
The uniforms should emphasize being Thai especially the shirts. They might use cotton material if they conduct tour to
forests, mountains or beaches. Use silk or local materials to promote them on other opportunities. For the colures and designs
on uniform most of the samples prefer light colours because Thailand is hot and there should not have too much design on
them. The designs should concern with Thai designs or, typical regions of Thailand. Small Thai signs should be on their
uniforms such as Thai flag or the logo of the Department of Tourism.
Keywords: Attitude, Tour guide, Uniform.
Type : Research paper
Published : Volume-3,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9743
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Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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